> ## Documentation Index > Fetch the complete documentation index at: https://hilos-40.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # WhatsApp Pricing When dealing with the WhatsApp API the pricing depends on the country and wether a conversation was initiated by the user or the business and the type of message sent. For business initiated conversation there are 3 possible categories of messages: 1. Utility conversations - Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements 2. Authentication conversations - Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges) 3. Marketing conversations - Include promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility or authentication is a marketing conversation. All user initiated conversations are considered **Service conversations** which help users to get support from businesses. Conversation initiated from Facebook ads or Facebook pages call to actions are free of charge and have a different time window of 72hrs instead of the regular 24hrs. > [!WARNING] > > From June 1st onwards only user (service) conversations will be counted towards the free 1,000 monthly conversations limit, business initiated conversations will no longer be within this limit. If a template is sent within a [24h conversation window](https://hilos-40.mintlify.site/docs/user/whatsapp-guides/24h-window) that corresponds to the same category that the one that initiated a conversation no additional charges will be made, however if you send a different category template or a template outside of the 24h window you will be charged for the template message. For example, if you initiate a conversation with a Marketing template and during the conversation you send a Utility template, then 2 charges will be made for the conversation even if they land within the same [24h window](https://hilos-40.mintlify.site/docs/user/whatsapp-guides/24h-window). Same for when the user initiates the conversation, if the user sends a message then the conversation is categorized as Service conversation, but if you send a template message then you will be charged for the template message depending on the category. > [!WARNING] > > Be sure to have a [payment method configured on your WhatsApp account](https://hilos-40.mintlify.site/docs/user/getting-started/connect-a-new-number) so your WhatsApp number is able to send messages uninterruptedly. Be sure to check the rate card for your country and category of message on Meta's documentation [here](https://z-p3-scontent.fhex2-1.fna.fbcdn.net/v/t39.8562-6/343340495_556945759927254_5506526186653119432_n.csv?_nc_cat=103\&ccb=1-7&_nc_sid=ae5e01&_nc_eui2=AeHwv11F59DvgMyqpALBsdPbBNQlF4RRVbcE1CUXhFFVtyGxtsaEONrspEhD-DFNK08&_nc_ohc=e0ncKqnEsHIAX86t8zI&_nc_ht=z-p3-scontent.fhex2-1.fna\&oh=00_AfDnJsPELJRsz0I5tlYd9loOAn3rmiZ2Kbs1nGFll6bmag\&oe=64675810). | Country | Marketing | Utility | Authentication | Service | | - | - | - | - | - | | Argentina | \$0.0618 | \$0.0408 | \$0.0367 | \$0.0316 | | Brazil | \$0.0625 | \$0.0350 | \$0.0315 | \$0.0300 | | Chile | \$0.0889 | \$0.0586 | \$0.0527 | \$0.0454 | | Colombia | \$0.0125 | \$0.0085 | \$0.0077 | \$0.0060 | | Egypt | \$0.1073 | \$0.0687 | \$0.0618 | \$0.0644 | | France | \$0.1432 | \$0.0768 | \$0.0691 | \$0.0859 | | Germany | \$0.1365 | \$0.0853 | \$0.0768 | \$0.0819 | | India | \$0.0099 | \$0.0042 | N/A | \$0.0040 | | Indonesia | \$0.0411 | \$0.0200 | N/A | \$0.0190 | | Israel | \$0.0353 | \$0.0188 | \$0.0169 | \$0.0180 | | Italy | \$0.0691 | \$0.0420 | \$0.0378 | \$0.0386 | | Malaysia | \$0.0860 | \$0.0200 | \$0.0180 | \$0.0220 | | Mexico | \$0.0436 | \$0.0266 | \$0.0239 | \$0.0105 | | Netherlands | \$0.1597 | \$0.0800 | \$0.0720 | \$0.0891 | | Nigeria | \$0.0516 | \$0.0319 | \$0.0287 | \$0.0310 | | Pakistan | \$0.0473 | \$0.0253 | \$0.0228 | \$0.0142 | | Peru | \$0.0703 | \$0.0419 | \$0.0377 | \$0.0179 | | Russia | \$0.0802 | \$0.0477 | \$0.0429 | \$0.0398 | | Saudi Arabia | \$0.0406 | \$0.0252 | \$0.0226 | \$0.0195 | | South Africa | \$0.0379 | \$0.0200 | \$0.0180 | \$0.0168 | | Spain | \$0.0615 | \$0.0380 | \$0.0342 | \$0.0369 | | Turkey | \$0.0109 | \$0.0093 | \$0.0083 | \$0.0030 | | United Arab Emirates | \$0.0340 | \$0.0198 | \$0.0178 | \$0.0190 | | United Kingdom | \$0.0705 | \$0.0398 | \$0.0358 | \$0.0388 | | North America | \$0.0250 | \$0.0150 | \$0.0135 | \$0.0088 | | Rest of Africa | \$0.0225 | \$0.0160 | \$0.0144 | \$0.0363 | | Rest of Asia Pacific | \$0.0732 | \$0.0472 | \$0.0425 | \$0.0224 | | Rest of Central & Eastern Europe | \$0.0860 | \$0.0619 | \$0.0557 | \$0.0250 | | Rest of Latin America | \$0.0740 | \$0.0494 | \$0.0445 | \$0.0423 | | Rest of Middle East | \$0.0341 | \$0.0198 | \$0.0178 | \$0.0218 | | Rest of Western Europe | \$0.0592 | \$0.0420 | \$0.0378 | \$0.0397 | | Other | \$0.0604 | \$0.0338 | \$0.0304 | \$0.0145 | Please note that this rates are separate from the subscription price which you can find on our [pricing page](https://hilos.io/pricing). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.