> ## Documentation Index > Fetch the complete documentation index at: https://hilos-40.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Click 2 WhatsApp Ads If you are already advertising on Meta, especially if your product requires users to talk to someone or clarify doubts before closing a sale; not using Click-to-WhatsApp Ads is leaving money on the table. Click-to-WhatsApp ads, combined with Hilos' flows, provide a powerful tool for engaging with customers in real-time. By setting up ads and automating conversations, you can improve customer satisfaction, increase engagement rates, and drive conversions. This guide will help you understand how to create Click-to-WhatsApp ads on Facebook that, upon click, trigger a flow on Hilos with a specific text, ensuring a seamless customer engagement experience. ## What are Click-to-WhatsApp Ads? Click-to-WhatsApp ads are a type of advertisement on Meta platforms (Facebook, Instagram) that allow users to initiate a WhatsApp conversation directly from the ad. ## Why? * Conversations started from these ads are free. * You have a 72-hour window for conversations instead of the usual 24 hours. * The conversions are genuine: you interacted with a real person, making it much less likely that a bot was involved. * Data captured in lead forms or other Facebook ads are auto-filled with stored information, which might not be the client's most recent data. In contrast, on WhatsApp, you have their current phone number for sure. ### How They Work These ads appear on Facebook and Instagram and include a call-to-action button that, when clicked, opens a WhatsApp chat with your business. This enables immediate and personalized communication with potential customers. ### Example Imagine a user scrolling through Instagram and seeing an ad for a new product. They have questions and click the "Message on WhatsApp" button, which opens a chat with your business where they can get instant answers. ![](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/c2wa.webp) ## Setting Up Click-to-WhatsApp Ads ### Step-by-Step Guide **1. Account Setup** Ensure your WhatsApp Business account is ready and connected to your Facebook page. **2. Ad Creation** **1. Go to Facebook Ads Manager** Navigate to the Ads Manager and click on "Create" to start a new campaign. **2. Choose Your Objective** Select "Messages" as your campaign objective. **3. Select WhatsApp** Under the "Message Destination" section, choose "WhatsApp." ![C2WA](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/733_1x_shots_so.png) **3. Targeting Options** Choose the right audience for your ads by setting demographics, interests, and behaviors that align with your target market. Learn more on how to set up your audience [here.](https://business.facebook.com/business/help/841587719359551?id=2030300680608329) **4. Ad Copy and Creativity** **1. Ad Copy** Write compelling ad copy that encourages users to click and start a conversation. **2. Visuals** Design eye-catching visuals that grab attention and convey your message effectively. **5. Best Practices** **1. Clear Call-to-Action** Ensure your call-to-action button is clear and directs users to WhatsApp. **2. Personalization** Tailor your messages to address the specific needs and interests of your audience. **3. Testing** A/B test different ad copies and visuals to find the most effective combination. ## Integrating with Hilos ### Triggering a Flow on Hilos Once a user clicks on the Click-to-WhatsApp ad, you can set up a flow on Hilos to automate the conversation. Here’s how: **1. Create a Flow in Hilos** Navigate to [Flows](https://app.hilos.io/flow) in your Hilos account and click `+ Flow Editor` to create a new flow. Design the flow to handle the initial interaction, such as greeting the user and asking qualifying questions. **2. Configure the Flow Steps** Create the joutney you want your customer to follow and configure the flow steps needed. ![flow example](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/flow_steps.png) **1. Question Step** Ask a qualifying question, [learn more about question step.](https://hilos.io/docs/en/user/using-hilos/flows/steps/question-step) ![question step](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/question_step.png) **2. Conditional Step** Branch the flow based on user responses, [learn more about conditional step.](https://hilos.io/docs/en/user/using-hilos/flows/steps/conditional-step) ![conditional step](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/conditional_step.png) **3. Assignation Steps** Assign the conversation to the appropriate team member or contact needed, learn more about [assignation steps](https://hilos.io/docs/en/user/using-hilos/flows/steps/assignation-steps). ![Assignation Steps](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/assign_conversation.png) **1. Set Up the Trigger** After publishing your flow we will ask you to add a trigger that activates the flow, select to trigger when a specific text is received. **This text should be the one sent when the user clicks the WhatsApp ad button.** ![Trigger Flow](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/trigger.png) ## Measuring the Success of Click-to-WhatsApp Ads ### Key Metrics Track important metrics to measure the success of your ads: * **Click-through Rate (CTR):** Percentage of users who clicked the ad. * **Conversion Rate:** Percentage of users who completed a desired action after clicking the ad. * **Engagement Rate:** Level of interaction with the ad and subsequent WhatsApp conversation. Start integrating Click-to-WhatsApp ads with Hilos today and take your digital marketing strategy to the next level! This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.